Adsense dos and don'ts

Do’s

The first rule of using AdSense is to follow their terms of service. Google has exceptional monitoring ability, and if they find any violation of their TOS, your account will be suspended, rendering all your efforts moot.

Consider having a number of informative pages about varying topics but with a consistent theme for your website. That way you will have more ads to choose from and can possibly maximize your CTR.

Use keywords to your advantage. Higher paying keywords will usually but not always yield more rewards. Think relevance. Also use variations of keywords for added advantage.

Provide unique information on your web pages. The more specific the content of your website is, the more targeted your ads will be, and the more effective. Always focus on providing good quality information!

Experiment with various ad formats on your web page and choose those that suite your website. You can choose to display ads with different formats on one page.

Position your ad block in such a way that the ad is visible and yet it does not put off the readers. Ideally, place your ad in the top section of your webpage which can be viewed without scrolling down.

Use the Google AdSense preview toolbar to your advantage and see how the ads will appear on your website. Get a hands-on feel of how the visitor to your website will view your web page.

Use Google channels and other external tracking software to evaluate your performance on a routine basis.

Don’ts

Do not resort to fraudulent or deceptive means for generating clicks on the ads that are on your page. Some of the methods that are prohibited by Google AdSense are:

• Automated clicking programs
• Repeated manual clicks
• Using robots to generate clicks
• Clicking your own ads
• Tricking your visitors into clicking on your ads by using fraudulent means

Don’t have confusing layers of content. Content on your web page should not hide the ad text and URL. At the same time, it is advisable that you use same font type, size and color (background and font) for both the ads and the content on your web pages so that your ad does not announce itself as an outside ad. Ideally, your ad should look and feel like a part of your website.

Don’t have broken links on your site. Your website should not contain any broken links and should be easily navigable. Also, the content on your web pages should be informative, of high quality and the ads should be relevant to the content.

Don’t have old or illegal information on your site. Be careful about outdated information, plagiarized text and obscene or offensive material. Avoid using any of these on your web pages.

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What is Google Adsense?

Google AdSense is an ad-serving program that places ads that "make sense" – specifically, that make sense based on relevant content, and assumptions about who might be interested in that content. AdSense is an application of the broader concept of Contextual Marketing. Contextual Marketing is just what it sounds like. On a website about custom cars, you might have an ad for fancy wheels or car care kits. On a website about off-roading, you might have an ad for durable truck tires or spotlight rigs. A hockey site might advertise hockey sticks…and a tennis site, tennis shoes. Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way like items are grouped in a store. And the "context" can be cut much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.

So what’s in it for you – the website publisher/owner? That’s easy. Every time a visitor to your site clicks one of these ads, you make money. The better the ads are targeted, the more clicks you get, the more money you make. AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Actually, you have seen hundreds of these ads yourself, as you’ll realize in a moment.

Today there are probably only a few places in your website that can directly make you money, if any. The magic of Google AdSense is this: It allows you to earn money through every page of your website. On top of that, with algorithms

Make Money With Google Adsense

As a successful web publisher looking to get to the next level, you are probably thinking about trying a number of different approaches to increasing revenue – especially your passive revenue, the money that just "shows up" from time to time while you focus on other things. You may be considering various forms of internet advertising. And you should.

Internet advertising has exceeded all expectations. The technology keeps advancing, and the popularity and ubiquity of the medium is incredible. Most companies can benefit from the Internet because it allows the chance to reach a global audience at never-before-possible speeds, with many kinds of filters to make sure the right audience sees the right message, and costs that are often surprisingly low. But many businesses make money online in ways that have very little to do with their own actual business, but with systems that connect various companies and offerings together.

You may be wondering how to make money easily with online advertising, and you have come to the right place!

The secret is that taking ads is a much more profitable strategy then placing ads for most websites. And the best way to make money with this right now is "hiding in plain sight" from the world’s most popular search engine company.

While there are many ways to approach online advertising, it makes sense the best would be offered by the ultimate search engine company, the company that is setting out to organize all of humanity’s vast amounts of information – Google. This method is Google Ad Words, and it’s sister program, Google AdSense. With Ad Words, Google makes a lot of money. With AdSense, web publishers – that’s you! – can reach a lot of people and make a lot of money too!

Selecting a Search Engine Optimization Company

A Search Engine Optimization Company can be an invaluableasset in your Internet marketing campaign. They specializein knowing how to raise your search engine positions,monitoring those positions on the regular basis, andadjusting their strategies to account for undesirableresults in any given month. Since this takes a lot of time,effort, and specialized knowledge, it can be in your bestinterest to go to an outside source rather than try tomaintain high search engine positions on your own.

However, like every business, there are good companies andthere are lemons. Knowing the right questions to ask andthe criteria to look for will help you in choosing anaffordable, effective search engine optimization company.

When looking at different companies, begin by consideringthe approach they employ to raise your search enginepositions. Steer clear of companies that use cloaked,doorway, or bridge pages to raise your positions. Thesetechniques violate most search engine policy, and in theworst case scenario, will only get your website severelypenalized, if not removed entirely from a search engine'sindex.

A cloaked page is a page that is created which is invisibleto the regular visitor to your website. The cloaked page iscoded to detect a search engine spider and divert them tothis special page, which is set-up to artificially boostyour search engine position. Doorway or bridge pagesutilize the same concept, but often reside on an entirelydifferent server. Google, one of the largest and mostimportant search engine on the Internet, will remove yourwebsite from their index if they detect you have cloakedpages. Never, never employ any company that uses thistechnique!

Another important element is to get a guarantee that thecompany you hire will not work with your competitors whilethey are working for you. Obviously, this would seriouslycompromise the effectiveness of the search engineoptimization campaign. Be aware that some companies willuse the success they achieve for your website to sell theirservices to your competitors. So get your guarantee inwriting, and make sure it is legally binding.

Of course, one of the most important factors you want tocheck out is the company's track record of results.However, don't take the company's word for it. They willundoubtedly be slanting their results in order to selltheir services to you. To go beyond their simple statementof success, ask them a few pertinent questions, and verifytheir answers.

Ask them which engines they have achieved the best resultson. The ones that are important are the most popularengines, and these are the ones you want to see goodresults on. Since the popularity of search engines canchange with the landscape of the overall Internet, checkout the Nielsen Netratings page at Search Engine Watch. Youcan access this athttp://www.searchenginewatch.com/article.php/2156451.

Next, find out what keywords and phrases they are claiminggreat results with. It's easy to get high rankings withunpopular words. For instance, the keyword "cat leashes"will get high popularity ranking because no one else wouldthink of using it. What you are looking for is good resultsusing popular keywords. Check out the software Wordtracker,available at http://www.wordtracker.com/. You can order a freetrial, or a subscription ranging from 1 day to 1 year. Thissoftware rates the popularity of keywords and phrases basedon actual search engine use.

Next, look for good results over an entire site that thecompany claims to have successfully worked for. You want tosee a wide range of positions over a number of differentsearch engines using different keywords or phrases for theentire site. Request a report for any client the companyclaims to have done well for. This report should show goodpositions on a number of the most popular search enginesfor a variety of different, popular keywords and phrases.

When you are checking out search engine optimizationcompanies, make sure they have actually done the work theyare claiming to have done. Some companies will use othercompany's results in order to get you to sign on with them.If you are in doubt, call the company they are showing youresults for, and ask for the name of their search engineoptimization company.

It's important to keep in mind that a successful searchengine optimization campaign will result in maximumexposure across a wide range of popular search enginesusing a variety of keywords and phrases. This is theformula for a successful campaign, and you should keep italways in the forefront of your marketing strategy.

Ask the search engine optimization company you areconsidering for a report that shows you rankings across anumber of popular search engines for a period of at leastsix months. Remember: search engine marketing is a processthat is continual, and you need a company that not onlyunderstands this, but keeps constant tabs on your searchengine positions. That company must also be able to adjustits strategy in the event that search engine rankings drop.

Since search engine marketing is an on-going process, yourpositions must be constantly monitored. If you want yoursearch engine optimization company to do this for you,request a sample of a monthly report. It is essential thatthis report should show rankings for the most popularsearch engines. Don't be impressed by a report that onlyshows great results for a limited number of small searchengines. These are fairly easy results to acquire. Alsoconfirm that the popular search engine results they areshowing you are indeed the popular search enginescurrently.

Be sure the sample report the company shows you is in aformat that you can easily understand. For example, itcould be in the form of a chart that covers a period of atleast six months and presents data such as the top 50positions broken down on a monthly basis or the top 5 pageseach month. Then, ascertain that the company you areconsidering actually monitors these positions or pagesevery month, and that the sample report they show youincludes findings and recommendations for the specificsite. This insures that the company will actively monitorand make adjustments to their strategy on a continual basisrather than simply gather statistics on your positions. Youneed a company that is actively participant in your searchengine marketing campaign, not just an informationgatherer.

Obviously, your finances have to figure into your choice ofcompany, but bear in mind that a search engine optimizationcompany is crucial the success of your marketing campaign.It is not just a casual accessory. If you cannot afford acompany that will do a thorough and reliable job for yourwebsite, you might consider waiting until you do have thefinances in place.

If you have to find a company and can't wait for yourfinances to catch up, you may be able to find an affordablecompany that will also be able to supply quality, reliablework, such as a fairly new company. Just remember thatthere are risks involved with using a company without aproven track record - and that risk is your money! Don'ttake that leap unless the company can supply you with aleast a few references.

References are the most reliable indicator of a goodcompany. Don't use a company that won't show yourreferences because of any reason, confidentiality included.Remember - even doctors will provide references! The firmyou choose should provide you with a minimum of tworeferences, one that is from the past, and one that iscurrent.

When you contact these references, be prepared to askprecise, specific questions so that neither of your time iswasted. Ask them what their experience was like with thecompany, such as their availability to answer questions anddeal with problems and their ability to meet deadlines. Askthe reference to rate the overall performance of thecompany.

Find out if the company requested that the reference makesignificant changes to their web pages that affected thevisitors coming to their site. You are looking for a searchengine optimization company that can balance the needs ofboth search engines and site visitors without compromisingeither.

The most essential question to ask is whether the work ofthe search engine optimization company resulted in higherprofits for the reference. Without profits, it doesn'tmatter whether your positions are at the top of the list ornot.