tag:blogger.com,1999:blog-3149722145167577492024-02-22T13:06:48.978-08:00Money OnlineFree Online jobs, Internet jobs, Free Genuine Money Making Programs.TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.comBlogger56125tag:blogger.com,1999:blog-314972214516757749.post-66205147406737898662011-05-08T22:21:00.000-07:002011-05-08T22:21:16.250-07:00How Can You Make Money With Auto Responders?Ever wondered what auto responders are and how to use them effectively to make money? Here is what you were looking for. Exclusive information about auto responders and how to make profit using auto responders.<br />
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<a href="http://netjobsdirectory.blogspot.com/2008/10/make-money-using-auto-responders.html">Introduction to Auto Responders</a><br />
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<a href="http://netjobsdirectory.blogspot.com/2008/06/profitable-ways-to-use-autoresponders.html">Profitable ways to use Auto Responders</a>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com1tag:blogger.com,1999:blog-314972214516757749.post-85842180074682352602010-03-16T03:22:00.000-07:002010-03-16T03:30:37.538-07:00Blogging For Money<div align="justify">Some of you, if not all, might know for a fact that you can actually make money by blogging. Not just a few extra dollars, but a lot of money.<br /><br />There are several people who have blogging as their full-time job. The number of ways you can earn money by blogging is unlimited. You can also come up with your own ideas of making money through your blogs.<br /><br />What is most important is that your idea should become a system that is guaranteed to work. If you have a mentor, it is wondeful. Otherwise, you will have scratch and claw your way up. I recommend starting a blog in one of the free blogging sites and learn from there.<br /><br />I'd also like to introduce you to a website <a href="http://418bfp-0n8lhxj61vseo8tbv4f.hop.clickbank.net/">BloggingToTheBank</a>. It gives you a system which you can use to make money by blogging.</div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com2tag:blogger.com,1999:blog-314972214516757749.post-81274530138970021222009-03-29T23:17:00.000-07:002009-04-24T23:16:59.863-07:00Paying Websites List<span style="font-family:Arial;font-size:100%;"><strong>Here is a list of few websites that you can visit and start making money. Each of these websites use different methods to help you generate income and have different payout amounts.<br /><br /></strong></span><div style="TEXT-ALIGN: center"><span style="font-family:Arial;font-size:100%;"><strong><a href="http://2-opt.com/" target="_blank">2-Opt</a></strong></span><span style="font-size:100%;"><strong><span style="font-family:Arial;"> </span></strong><br /><strong></strong></span></div><br /><div style="TEXT-ALIGN: center"></div><div style="TEXT-ALIGN: center"><span style="font-family:Arial;font-size:100%;"><strong><a href="http://www.777emailclub.com/" target="_blank">777 Email Club</a></strong></span><span style="font-size:100%;"><strong><span style="font-family:Arial;"> </span></strong><br /><strong></strong></span></div><div style="TEXT-ALIGN: center"></div><div style="TEXT-ALIGN: center"><span style="font-family:Arial;font-size:100%;"><strong><a href="http://www.bannersagogo.com/" target="_blank">Banners A Go Go</a></strong></span><span style="font-size:100%;"><strong><span style="font-family:Arial;"> </span></strong><br /><strong></strong></span></div><div style="TEXT-ALIGN: center"></div><div style="TEXT-ALIGN: center"><span style="font-family:Arial;font-size:100%;"><strong><a href="http://www.mailforcash.com/" target="_blank">Mail For Cash</a></strong></span><span style="font-size:100%;"><strong><span style="font-family:Arial;"> </span></strong><br /><strong></strong></span></div><div style="TEXT-ALIGN: center"></div><div style="TEXT-ALIGN: center"><span style="font-family:Arial;font-size:100%;"><strong><a href="http://www.mailwealth.com/" target="_blank">Mail Wealth</a></strong></span><span style="font-size:100%;"><strong><span style="font-family:Arial;"> </span></strong><br /><strong></strong></span></div><div style="TEXT-ALIGN: center"></div><div style="TEXT-ALIGN: center"><span style="font-family:Arial;font-size:100%;"><strong><a href="http://www.mysurvey.com/" target="_blank">My Survey</a></strong></span><span style="font-size:100%;"><strong><span style="font-family:Arial;"> </span></strong><br /><strong></strong></span></div><div style="TEXT-ALIGN: center"></div><div style="TEXT-ALIGN: center"><span style="font-family:Arial;font-size:100%;"><strong><a href="http://www.pennymails.com/" target="_blank">Penny Mails</a></strong></span><span style="font-size:100%;"><strong><span style="font-family:Arial;"> </span></strong><br /><strong></strong></span></div><div style="TEXT-ALIGN: center"></div><div style="TEXT-ALIGN: center"><span style="font-family:Arial;font-size:100%;"><strong><a href="http://www.readingmoney.com/" target="_blank">Reading Money</a></strong></span><span style="font-size:100%;"><strong><span style="font-family:Arial;"> </span></strong><br /><strong></strong></span></div><div style="TEXT-ALIGN: center"></div><div style="TEXT-ALIGN: center"><span style="font-family:Arial;font-size:100%;"><strong><a href="http://www.click4cents.com/" target="_blank">Click 4 Cents</a></strong></span><span style="font-size:100%;"><strong><span style="font-family:Arial;"> </span></strong><br /><strong></strong></span></div><div style="TEXT-ALIGN: center"><span style="font-family:Arial;font-size:100%;"><strong><a href="http://www.kanhaispaidlinks.com/" target="_blank">Kanhais Paid Links</a></strong></span><span style="font-size:100%;"><strong><span style="font-family:Arial;"> </span></strong><br /></span></div><div style="TEXT-ALIGN: center"><span style="font-size:100%;"><strong></strong></span></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com6tag:blogger.com,1999:blog-314972214516757749.post-45381351436910072342009-02-23T00:08:00.000-08:002009-02-23T00:16:30.332-08:00Earn Money With Ciao<div align="justify"><span style="color:#330033;">Ciao is a website that pays you for writing reviews on a wide range of products and services. The products and services range from travel websites and movies to iPods, movies etc. So, you can write reviews on almost anything.<br /><br />Ciao members are paid depending on the pre-determined rate for each product, which you can find beforehand. Your earnings also increase based on the ratings given to your reviews by other members.<br /><br />Like all reliable money-making programs in the internet, Ciao too is absolutely free. The minimum payout is very low and you'd be payed via PayPal.<br /><br />As better ratings can help you make more money, it is always nice to make friends at Ciao and also rate their reviews. Thus, you form a good network for friends and earn a lot of money.<br /><br /></span><a href="http://www.ciao.com/reg.php?AffiliateId=10022345"><span style="color:#330033;"><span style="color:#000099;"><strong>Click here to sign up</strong></span> </span></a></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com3tag:blogger.com,1999:blog-314972214516757749.post-22234320848312246022008-10-21T00:17:00.000-07:002008-10-21T00:35:58.852-07:00Get Paid to Search<div align="justify"><span style="color:#330033;">Search Engines have become an integral part of our internet life these days.We use search engines every day, several times a day. Now, what if the search engines pay you for searching ? There are search engines that pay you for using them.</span></div><div align="justify"><span style="color:#330033;"></span></div><p align="justify"><span style="color:#330033;">You can certainly make a decent amount of money from these. Some of these search engines alos offer you a chance to win exciting prizes. Some of these search engines have set geographical restrictions. So, make sure it pays for people in your country too befor eyou start off.</span></p><p align="justify"><span style="color:#330033;">I'm listing down a few of the search engines that pay you for searching. have fun searching and making money.</span></p><div align="left"><span style="color:#330033;"></span></div><ul><li><div align="left"><a href="http://www.blingo.com/"><span style="color:#330099;">Blingo</span></a></div></li><li><div align="left"><a href="http://http://www.goodsearch.com/"><span style="color:#330099;">GoodSearch</span></a></div></li><li><div align="left"><a href="http://www.moola.com/"><span style="color:#330099;">Moola</span></a></div></li><li><div align="left"><a href="http://www.everyclick.com/"><span style="color:#330099;">EveryClick</span></a></div></li><li><div align="left"><a href="http://www.winzy.com/"><span style="color:#330099;">Winzy</span></a></div></li><li><div align="left"><a href="http://searchv3.slashmysearch.com/"><span style="color:#330099;">SlashMySearch</span></a></div></li><li><div align="left"><a href="http://www.bigdevil.com/"><span style="color:#330099;">BigDevil</span></a></div></li></ul><div align="justify"><span style="color:#330099;"></span></div><div align="justify"><span style="color:#330099;"></span></div><div align="justify"><span style="color:#330099;"></span></div><div align="justify"><span style="color:#330099;"></span></div><div align="justify"><span style="color:#330033;"></span></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-74434681895446091152008-10-19T23:12:00.000-07:002008-10-19T23:21:30.207-07:00Clix4Clix<div align="justify"><a href="http://clix4clix.com/"><span style="color:#330033;">Clix4Clix</span></a><span style="color:#330033;"> provides several resources that would help you if you're looking to make money in the internet. The products available in the site range from tips and articles on how to run various online business successfully to products that can actually be part of your online business.</span></div><p align="justify"><span style="color:#330033;">The site might be of help especially to those that own websites and are trying to promote it. You could also take a look at it if you are trying to market products or services or trying to popularize your businesses through the internet.</span></p><div align="justify"></div><span style="color:#330099;"><div align="justify"><br /><a href="http://clix4clix.com/"><span style="color:#000066;">Click here</span></a> <span style="color:#330033;">to visit Clix4Clix.com</span></span></div><div align="justify"></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com1tag:blogger.com,1999:blog-314972214516757749.post-21488296059440394362008-10-14T23:13:00.000-07:002008-10-16T01:56:51.504-07:00Adsense dos and don'ts<div align="justify"><strong>Do’s </strong></div><strong><div align="justify"><br /></strong>The first rule of using AdSense is to follow their terms of service. Google has exceptional monitoring ability, and if they find any violation of their TOS, your account will be suspended, rendering all your efforts moot. </div><div align="justify"><br />Consider having a number of informative pages about varying topics but with a consistent theme for your website. That way you will have more ads to choose from and can possibly maximize your CTR.<br /><br />Use keywords to your advantage. Higher paying keywords will usually but not always yield more rewards. Think relevance. Also use variations of keywords for added advantage. </div><div align="justify"><br />Provide unique information on your web pages. The more specific the content of your website is, the more targeted your ads will be, and the more effective. Always focus on providing good quality information! </div><div align="justify"><br />Experiment with various ad formats on your web page and choose those that suite your website. You can choose to display ads with different formats on one page. </div><div align="justify"><br />Position your ad block in such a way that the ad is visible and yet it does not put off the readers. Ideally, place your ad in the top section of your webpage which can be viewed without scrolling down. </div><div align="justify"><br />Use the Google AdSense preview toolbar to your advantage and see how the ads will appear on your website. Get a hands-on feel of how the visitor to your website will view your web page. </div><div align="justify"><br />Use Google channels and other external tracking software to evaluate your performance on a routine basis. </div><div align="justify"><br /><br /><strong>Don’ts</strong> </div><div align="justify"><br />Do not resort to fraudulent or deceptive means for generating clicks on the ads that are on your page. Some of the methods that are prohibited by Google AdSense are: </div><div align="justify"><br />• Automated clicking programs<br />• Repeated manual clicks<br />• Using robots to generate clicks<br />• Clicking your own ads<br />• Tricking your visitors into clicking on your ads by using fraudulent means </div><div align="justify"><br />Don’t have confusing layers of content. Content on your web page should not hide the ad text and URL. At the same time, it is advisable that you use same font type, size and color (background and font) for both the ads and the content on your web pages so that your ad does not announce itself as an outside ad. Ideally, your ad should look and feel like a part of your website. </div><div align="justify"><br />Don’t have broken links on your site. Your website should not contain any broken links and should be easily navigable. Also, the content on your web pages should be informative, of high quality and the ads should be relevant to the content. </div><div align="justify"><br />Don’t have old or illegal information on your site. Be careful about outdated information, plagiarized text and obscene or offensive material. Avoid using any of these on your web pages. </div><br /><a href="http://www.mylot.com/BeautifulLife/5375">myLot User Profile</a>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com1tag:blogger.com,1999:blog-314972214516757749.post-69550444220803216722008-10-10T22:58:00.000-07:002008-10-10T23:00:04.651-07:00What is Google Adsense?<div align="justify"> Google AdSense is an ad-serving program that places ads that "make sense" – specifically, that make sense based on relevant content, and assumptions about who might be interested in that content. AdSense is an application of the broader concept of Contextual Marketing. Contextual Marketing is just what it sounds like. On a website about custom cars, you might have an ad for fancy wheels or car care kits. On a website about off-roading, you might have an ad for durable truck tires or spotlight rigs. A hockey site might advertise hockey sticks…and a tennis site, tennis shoes. Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way like items are grouped in a store. And the "context" can be cut much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment. </div><div align="justify"><br />So what’s in it for you – the website publisher/owner? That’s easy. Every time a visitor to your site clicks one of these ads, you make money. The better the ads are targeted, the more clicks you get, the more money you make. AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Actually, you have seen hundreds of these ads yourself, as you’ll realize in a moment. </div><div align="justify"><br />Today there are probably only a few places in your website that can directly make you money, if any. The magic of Google AdSense is this: It allows you to earn money through every page of your website. On top of that, with algorithms </div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-2548209105596134472008-10-07T01:19:00.000-07:002008-10-07T01:20:54.843-07:00Make Money With Google Adsense<div align="justify"> As a successful web publisher looking to get to the next level, you are probably thinking about trying a number of different approaches to increasing revenue – especially your passive revenue, the money that just "shows up" from time to time while you focus on other things. You may be considering various forms of internet advertising. And you should. </div><div align="justify"><br />Internet advertising has exceeded all expectations. The technology keeps advancing, and the popularity and ubiquity of the medium is incredible. Most companies can benefit from the Internet because it allows the chance to reach a global audience at never-before-possible speeds, with many kinds of filters to make sure the right audience sees the right message, and costs that are often surprisingly low. But many businesses make money online in ways that have very little to do with their own actual business, but with systems that connect various companies and offerings together.<br /><br />You may be wondering how to make money easily with online advertising, and you have come to the right place! </div><div align="justify"><br />The secret is that taking ads is a much more profitable strategy then placing ads for most websites. And the best way to make money with this right now is "hiding in plain sight" from the world’s most popular search engine company. </div><div align="justify"><br />While there are many ways to approach online advertising, it makes sense the best would be offered by the ultimate search engine company, the company that is setting out to organize all of humanity’s vast amounts of information – Google. This method is Google Ad Words, and it’s sister program, Google AdSense. With Ad Words, Google makes a lot of money. With AdSense, web publishers – that’s you! – can reach a lot of people and make a lot of money too! </div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com2tag:blogger.com,1999:blog-314972214516757749.post-44994415685092562212008-09-29T22:37:00.000-07:002008-09-29T22:47:01.506-07:00WePaid.com<div align="justify">WEPaid.com has a $4 payout, which is comparitively low and is hence a good one. That is, you could request for payment once you have earned $4, which you can do very quickly. You earn points for doing certain things related to the website, WePaid.com and these points are later converted to cash.</div><div align="justify"> </div><div align="justify"></div><div align="justify"></div><div align="justify"></div><div align="justify">The actions that are worth money include reading mails send by WePaid.com, getting referrals, shopping in websites listed at WePaid.com etc. You are also provided with tools that would help you in getting referrals. </div><div align="justify"> </div><div align="justify"></div><div align="justify"></div><div align="justify"></div><div align="justify">If you are looking to advertise your products, you could also do that through WePaid.com and WePaid.com provides you with multiple advertising options.</div><div align="justify"> </div><div align="justify"></div><div align="justify"></div><div align="justify"></div><div align="justify"><a href="http://www.wepaid.com/join.php"><span style="color:#330033;"><strong>Sign up with WePaid.com.</strong></span></a></div><div align="justify"></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-30054352008182438402008-09-18T23:07:00.000-07:002008-09-21T22:17:35.548-07:00Increasing Your Search Engine Ranking<div align="justify">The methods employed to increase your search enginerankings may seem like rocket science to you, so you haveprobably avoided dealing with this issue. I am here to tellyou - the time has come to face your website! A high searchengine ranking for your website is so essential that if youhave the slightest desire to actually succeed in yourbusiness, there is no way you can continue to avoid thisissue.</div><div align="justify"><br />At least 85% of people looking for goods and services onthe Internet find websites through search engines such asGoogle, Yahoo, and MSN. The idea of optimizing your pagesfor high search engine rankings is to attract targetedcustomers to your site who will be more than likely to makea purchase. The higher your page comes up in search engineresults, the greater the traffic that is directed to yourwebsite. That's what search engine optimization is about.</div><div align="justify"><br />You can immerse yourself in all the technical informationavailable online to figure out how to optimize your webpages to achieve higher rankings. Or you can look at a fewsimple items on your pages, make some small adjustments,and most likely see improved rankings quite rapidly. Thefirst item you should examine is the title bar on yourhomepage.</div><div align="justify"><br />The title bar is the colored bar at the top of the page.Look at the words that appear there when you access yourhome page. To increase search engine rankings, the words onyour homepage's title bar should include the most importantkeywords or phrases, one of which would include yourcompany name.</div><div align="justify"><br />Then click on all your links and examine the title bars onthe pages you access. Each title bar on every single pageof your site should contain the most important keywords andphrases taken from the page itself. However, avoid verylong strings of keywords, keeping them to six words orless. Avoid repeating keywords more than once in the titlebars, and make sure that identical words are not next toeach other.</div><div align="justify"><br />The next item to put under your microscope is your websitecontent. Search engines generally list sites that containquality content rather than scintillating graphics. Thetext on your site must contain the most important keywords- the words that potential customers will be typing intosearch engines to find your site.</div><div align="justify"><br />Aim to have around 250 words on each page, but if this isnot desirable due to your design, aim for at least 100carefully chosen words. If you want to achieve a highranking on search engines, this text is essential. However,the search engines must be able to read the text, meaningthat the text must be in HTML and not graphic format.</div><div align="justify"><br />To find out if your text is in HTML format, take yourcursor and try to highlight a word or two. If you are ableto do this, the text is HTML. If the text will nothighlight, it is probably in graphic form. In this case,ask your webmaster to change the text into HTML format inorder to increase your search engine rankings.</div><div align="justify"><br />Next we come to what is called meta tags. I know thissounds like something out of science fiction, but it isreally just simple code. Many people believe that meta tagsare the key to high search engine rankings, but in reality,they only have a limited effect. Still, it's worth addingthem in the event that a search engine will use meta tagsin their ranking formula.</div><div align="justify"><br />To find out if your page is set up with meta tags, you mustaccess the code. To do this, click the "view" button on thebrowser menu bar, and select "source." This will pull up awindow revealing the underlying code that created the page.If there are meta tags, they usually appear near the top ofthe window. For example, a meta tag would read: metaname="keywords" content=. If you do not find code thatreads like this, ask your webmaster to put them in. Thismay not do much for your search engine rankings, but anylittle boost helps.</div><div align="justify"><br />Lastly, we come to the issue of link popularity. This is afactor that is extremely important in terms of searchengine rankings. Almost all search engines use linkpopularity to rank your website. Link popularity is basedon the quality of the sites you have linked to from yourlinks page.</div><div align="justify"><br />If you type in "free link popularity check" in a popularsearch engine, the search engine will then show you whatsites are linked to your site. In the case that therearen't many sites linked up to yours, or that the sitesthat are linked up have low search engine rankings,consider launching a link popularity campaign. Essentially,this entails contacting quality sites and requesting thatthey exchange links with your site. Of course, thisrequires checking out the rankings of the websites you wantto link up with. Linking to popular, quality sites not onlyboosts your search engine ranking, but it also directs morequality traffic to your website.</div><div align="justify"><br />Search engine rankings are extremely important for asuccessful Internet marketing campaign. Before you go outand hire a search engine optimization company, try takingsome of the simple steps listed above, and see if you can'tboost your rankings yourself. Don't ever ignore thisall-important factor in Internet marketing. Remember, thehigher your search engine ranking, the more qualitycustomers will be directed your way.</div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-75397391490654477392008-09-16T22:23:00.000-07:002008-09-21T22:15:31.904-07:00Analyzing Website Traffic<div align="justify">Analyzing your web traffic statistics can be an invaluabletool for a number of different reasons. But before you canmake full use of this tool, you need to understand how tointerpret the data.<br />Most web hosting companies will provide you with basic webtraffic information that you then have to interpret andmake pertinent use of. However, the data you receive fromyour host company can be overwhelming if you don'tunderstand how to apply it to your particular business andwebsite. Let's start by examining the most basic data - theaverage visitors to your site on a daily, weekly, andmonthly basis.</div><br /><br /><div align="justify"><br />These figures are the most accurate measure of yourwebsite's activity. It would appear on the surface that themore traffic you see recorded, the better you can assumeyour website is doing, but this is an inaccurateperception. You must also look at the behavior of yourvisitors once they come to your website to accurately gaugethe effectiveness of your site.</div><br /><br /><div align="justify"><br />There is often a great misconception about what is commonlyknown as "hits" and what is really effective, qualitytraffic to your site. Hits simply means the number ofinformation requests received by the server. If you thinkabout the fact that a hit can simply equate to the numberof graphics per page, you will get an idea of how overblownthe concept of hits can be. For example, if your homepagehas 15 graphics on it, the server records this as 15 hits,when in reality we are talking about a single visitorchecking out a single page on your site. As you can see,hits are not useful in analyzing your website traffic.</div><br /><br /><div align="justify"><br />The more visitors that come to your website, the moreaccurate your interpretation will become. The greater thetraffic is to your website, the more precise your analysiswill be of overall trends in visitor behavior. The smallerthe number of visitors, the more a few anomalous visitorscan distort the analysis.</div><br /><br /><div align="justify"><br />The aim is to use the web traffic statistics to figure outhow well or how poorly your site is working for yourvisitors. One way to determine this is to find out how longon average your visitors spend on your site. If the timespent is relatively brief, it usually indicates anunderlying problem. Then the challenge is to figure outwhat that problem is.<br />It could be that your keywords are directing the wrong typeof visitors to your website, or that your graphics areconfusing or intimidating, causing the visitor to exitrapidly. Use the knowledge of how much time visitors arespending on your site to pinpoint specific problems, andafter you fix those problems, continue to use time spent asa gauge of how effective your fix has been.</div><br /><br /><div align="justify"><br />Additionally, web traffic stats can help you determineeffective and ineffective areas of your website. If youhave a page that you believe is important, but visitors areexiting it rapidly, that page needs attention. You could,for example, consider improving the link to this page bymaking the link more noticeable and enticing, or you couldimprove the look of the page or the ease that your visitorscan access the necessary information on that page.</div><br /><br /><div align="justify"><br />If, on the other hand, you notice that visitors arespending a lot of time on pages that you think are lessimportant, you might consider moving some of your salescopy and marketing focus to that particular page.</div><br /><br /><div align="justify"><br />As you can see, these statistics will reveal vitalinformation about the effectiveness of individual pages,and visitor habits and motivation. This is essentialinformation to any successful Internet marketing campaign.</div><br /><br /><div align="justify"><br />Your website undoubtedly has exit pages, such as a finalorder or contact form. This is a page you can expect yourvisitor to exit rapidly. However, not every visitor to yoursite is going to find exactly what he or she is lookingfor, so statistics may show you a number of different exitpages. This is normal unless you notice a exit trend on aparticular page that is not intended as an exit page. Inthe case that a significant percentage of visitors areexiting your website on a page not designed for thatpurpose, you must closely examine that particular page todiscern what the problem is. Once you pinpoint potentialweaknesses on that page, minor modifications in content orgraphic may have a significant impact on the keepingvisitors moving through your site instead of exiting at thewrong page.</div><br /><br /><div align="justify"><br />After you have analyzed your visitor statistics, it's timeto turn to your keywords and phrases. Notice if particularkeywords are directing a specific type of visitor to yoursite. The more targeted the visitor - meaning that theyfind what they are looking for on your site, and evenbetter, fill out your contact form or make a purchase - themore valuable that keyword is.<br />However, if you find a large number of visitors are beingdirected - or should I say misdirected - to your site by aparticular keyword or phrase, that keyword demandsadjustment. Keywords are vital to bringing quality visitorsto your site who are ready to do business with you. Closeanalysis of the keywords your visitors are using to findyour site will give you a vital understanding of yourvisitor's needs and motivations.</div><br /><br /><div align="justify"><br />Finally, if you notice that users are finding your websiteby typing in your company name, break open the champagne!It means you have achieved a significant level of brandrecognition, and this is a sure sign of burgeoning success.</div><br /><br /><div align="justify"></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-54912248551542224932008-09-15T04:53:00.000-07:002008-09-15T05:01:17.695-07:00<a href="http://www.seomonk.com/seo-monk-120x60.gif"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 120px; CURSOR: hand" alt="SEO Monk is a website promotion portal with a selection of Search Engine Optimization articles, news and resources.<br />" src="http://www.seomonk.com/seo-monk-120x60.gif" border="0" /></a><br /><div></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-37146621441588782672008-09-15T00:15:00.000-07:002008-09-21T22:19:07.029-07:00Evaulating Web Site Performance<div align="justify">Setting up a website is the very first step of an Internetmarketing campaign, and the success or failure of your sitedepends greatly on how specifically you have defined yourwebsite goals. If you don't know what you want your site toaccomplish, it will most likely fail to accomplishanything. Without goals to guide you in developing andmonitoring your website, all your site will be is an onlineannouncement that you are in business.</div><div align="justify"><br />If you expect your site to stimulate some form of action,whether it is visitors filling out a form so arepresentative can contact them, or purchasing a product,there are steps you can take to insure that your website isfunctioning at peak efficiency. One of the first indicatorsof how well your site is working for you is finding out thenumber of visitors in a given period of time. A goodbaseline measurement is a month in which you haven't beendoing any unusual offline promotional activities.</div><div align="justify"><br />However, just because hoards of people have passed throughyour gates does not mean your site is successful. Usually,you want those visitors to actually do something there. Itis equally important to monitor the number of visitors toyour site who made a purchase. This figure is called thesite conversion rate, and it is an essential element of theefficacy of your website.</div><div align="justify"><br />To find the site conversion rate, take the number ofvisitors per month and figure out the percentage of themthat actually performed the action your site is set up for.For example, if you had 2,000 hits to your site, but only25 of them purchased your product, your site conversionrate equals 1.25%. To get this figure, take your number ofvisitors and divide that figure by the number of visitorswho made a purchase. Then divide that result by 100 (25 ?00 X 100).</div><div align="justify"><br />If your website is set-up to get visitors to fill out aform, make sure to then figure out what the difference isbetween your site conversion rate and your sales conversionrate. This is because not everyone who fills out your formwill actually become your customer. However, whether yoursite is set-up to sell a service or product, or to get thevisitor to fill out a form, the site conversion rate willmeasure the success or failure of your website whenever youmake changes to the site.</div><div align="justify"><br />You may find that you need to implement some additionalmarketing strategies if you find that traffic to your siteis extremely low. There are several effective methods toimprove the flow of traffic to your website, particularlylaunching a search engine optimization campaign. Thiscampaign is targeted at increasing your position in searchengine results so that consumers can find your pages fasterand easier. You can either research the steps you need totake to improve your search engine rankings, or employ asearch engine optimization company to do the work for you.In either case, after your have improved your search enginepositions, make sure you keep on top of them by regularmonitoring and adjusting of your efforts to maintain highpositions.</div><div align="justify"><br />Another factor to examine is how easy it is for a visitorto your website to accomplish the action the site is set-upfor. For example, if your goal is for the visitor to fillout a form, is this form easily accessible, or does thevisitor have to go through four levels to get to it? Ifit's too difficult to get to, the customer may just throwin the towel and move on to another site. Make sure yourbuttons are highly visible, and the path to your form orordering page quickly accessible.</div><div align="justify"><br />Finally, have a professional evaluate the copy on yourwebsite. The goal is, of course, to get your visitor tomake a purchase or fill out your form. Website copy must bespecifically geared to your online campaign and not just acut and paste job from your company brochure. The rightcopy can make the difference between profit and loss inyour online campaign.</div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-18558599769605274762008-09-13T22:33:00.000-07:002008-09-14T05:39:40.277-07:00Selecting a Search Engine Optimization Company<div align="justify"><span style="color:#000000;">A Search Engine Optimization Company can be an invaluableasset in your Internet marketing campaign. They specializein knowing how to raise your search engine positions,monitoring those positions on the regular basis, andadjusting their strategies to account for undesirableresults in any given month. Since this takes a lot of time,effort, and specialized knowledge, it can be in your bestinterest to go to an outside source rather than try tomaintain high search engine positions on your own.</span></div><br /><div align="justify"><span style="color:#000000;">However, like every business, there are good companies andthere are lemons. Knowing the right questions to ask andthe criteria to look for will help you in choosing anaffordable, effective search engine optimization company.</span></div><div align="justify"><br /><span style="color:#000000;">When looking at different companies, begin by consideringthe approach they employ to raise your search enginepositions. Steer clear of companies that use cloaked,doorway, or bridge pages to raise your positions. Thesetechniques violate most search engine policy, and in theworst case scenario, will only get your website severelypenalized, if not removed entirely from a search engine'sindex.</span></div><div align="justify"><br /><span style="color:#000000;">A cloaked page is a page that is created which is invisibleto the regular visitor to your website. The cloaked page iscoded to detect a search engine spider and divert them tothis special page, which is set-up to artificially boostyour search engine position. Doorway or bridge pagesutilize the same concept, but often reside on an entirelydifferent server. Google, one of the largest and mostimportant search engine on the Internet, will remove yourwebsite from their index if they detect you have cloakedpages. Never, never employ any company that uses thistechnique!</span></div><div align="justify"><br /><span style="color:#000000;">Another important element is to get a guarantee that thecompany you hire will not work with your competitors whilethey are working for you. Obviously, this would seriouslycompromise the effectiveness of the search engineoptimization campaign. Be aware that some companies willuse the success they achieve for your website to sell theirservices to your competitors. So get your guarantee inwriting, and make sure it is legally binding.</span></div><div align="justify"><br /><span style="color:#000000;">Of course, one of the most important factors you want tocheck out is the company's track record of results.However, don't take the company's word for it. They willundoubtedly be slanting their results in order to selltheir services to you. To go beyond their simple statementof success, ask them a few pertinent questions, and verifytheir answers.</span></div><div align="justify"><br /><span style="color:#000000;">Ask them which engines they have achieved the best resultson. The ones that are important are the most popularengines, and these are the ones you want to see goodresults on. Since the popularity of search engines canchange with the landscape of the overall Internet, checkout the Nielsen Netratings page at Search Engine Watch. Youcan access this at</span><a href="http://www.searchenginewatch.com/article.php/2156451"><span style="color:#000000;">http://www.searchenginewatch.com/article.php/2156451</span></a><span style="color:#000000;">.</span></div><div align="justify"><br /><span style="color:#000000;">Next, find out what keywords and phrases they are claiminggreat results with. It's easy to get high rankings withunpopular words. For instance, the keyword "cat leashes"will get high popularity ranking because no one else wouldthink of using it. What you are looking for is good resultsusing popular keywords. Check out the software Wordtracker,available at </span><a href="http://www.wordtracker.com/"><span style="color:#000000;">http://www.wordtracker.com/</span></a><span style="color:#000000;">. You can order a freetrial, or a subscription ranging from 1 day to 1 year. Thissoftware rates the popularity of keywords and phrases basedon actual search engine use.</span></div><div align="justify"><br /><span style="color:#000000;">Next, look for good results over an entire site that thecompany claims to have successfully worked for. You want tosee a wide range of positions over a number of differentsearch engines using different keywords or phrases for theentire site. Request a report for any client the companyclaims to have done well for. This report should show goodpositions on a number of the most popular search enginesfor a variety of different, popular keywords and phrases.</span></div><div align="justify"><br /><span style="color:#000000;">When you are checking out search engine optimizationcompanies, make sure they have actually done the work theyare claiming to have done. Some companies will use othercompany's results in order to get you to sign on with them.If you are in doubt, call the company they are showing youresults for, and ask for the name of their search engineoptimization company.</span></div><div align="justify"><br /><span style="color:#000000;">It's important to keep in mind that a successful searchengine optimization campaign will result in maximumexposure across a wide range of popular search enginesusing a variety of keywords and phrases. This is theformula for a successful campaign, and you should keep italways in the forefront of your marketing strategy.</span></div><div align="justify"><br /><span style="color:#000000;">Ask the search engine optimization company you areconsidering for a report that shows you rankings across anumber of popular search engines for a period of at leastsix months. Remember: search engine marketing is a processthat is continual, and you need a company that not onlyunderstands this, but keeps constant tabs on your searchengine positions. That company must also be able to adjustits strategy in the event that search engine rankings drop.</span></div><div align="justify"><br /><span style="color:#000000;">Since search engine marketing is an on-going process, yourpositions must be constantly monitored. If you want yoursearch engine optimization company to do this for you,request a sample of a monthly report. It is essential thatthis report should show rankings for the most popularsearch engines. Don't be impressed by a report that onlyshows great results for a limited number of small searchengines. These are fairly easy results to acquire. Alsoconfirm that the popular search engine results they areshowing you are indeed the popular search enginescurrently.</span></div><div align="justify"><br /><span style="color:#000000;">Be sure the sample report the company shows you is in aformat that you can easily understand. For example, itcould be in the form of a chart that covers a period of atleast six months and presents data such as the top 50positions broken down on a monthly basis or the top 5 pageseach month. Then, ascertain that the company you areconsidering actually monitors these positions or pagesevery month, and that the sample report they show youincludes findings and recommendations for the specificsite. This insures that the company will actively monitorand make adjustments to their strategy on a continual basisrather than simply gather statistics on your positions. Youneed a company that is actively participant in your searchengine marketing campaign, not just an informationgatherer.</span></div><div align="justify"><br /><span style="color:#000000;">Obviously, your finances have to figure into your choice ofcompany, but bear in mind that a search engine optimizationcompany is crucial the success of your marketing campaign.It is not just a casual accessory. If you cannot afford acompany that will do a thorough and reliable job for yourwebsite, you might consider waiting until you do have thefinances in place.</span></div><div align="justify"><br /><span style="color:#000000;">If you have to find a company and can't wait for yourfinances to catch up, you may be able to find an affordablecompany that will also be able to supply quality, reliablework, such as a fairly new company. Just remember thatthere are risks involved with using a company without aproven track record - and that risk is your money! Don'ttake that leap unless the company can supply you with aleast a few references.</span></div><div align="justify"><br /><span style="color:#000000;">References are the most reliable indicator of a goodcompany. Don't use a company that won't show yourreferences because of any reason, confidentiality included.Remember - even doctors will provide references! The firmyou choose should provide you with a minimum of tworeferences, one that is from the past, and one that iscurrent.</span></div><div align="justify"><br /><span style="color:#000000;">When you contact these references, be prepared to askprecise, specific questions so that neither of your time iswasted. Ask them what their experience was like with thecompany, such as their availability to answer questions anddeal with problems and their ability to meet deadlines. Askthe reference to rate the overall performance of thecompany.</span></div><div align="justify"><br /><span style="color:#000000;">Find out if the company requested that the reference makesignificant changes to their web pages that affected thevisitors coming to their site. You are looking for a searchengine optimization company that can balance the needs ofboth search engines and site visitors without compromisingeither.</span></div><div align="justify"><br /><span style="color:#000000;">The most essential question to ask is whether the work ofthe search engine optimization company resulted in higherprofits for the reference. Without profits, it doesn'tmatter whether your positions are at the top of the list ornot.</span></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-67173188836937121862008-09-11T22:12:00.000-07:002008-09-21T22:32:57.115-07:00Search Engine Keywords Selection<div align="justify"><span style="color:#000000;">Search engines are the vehicles that drive potential customers to your websites. But in order for visitors toreach their destination - your website - you need toprovide them with specific and effective signs that willdirect them right to your site. You do this by creatingcarefully chosen keywords.</span></div><div align="justify"><br /><span style="color:#000000;">Think of the right keywords as the Open Sesame! of theInternet. Find the exactly right words or phrases, andpresto! hoards of traffic will be pulling up to your frontdoor. But if your keywords are too general or tooover-used, the possibility of visitors actually making itall the way to your site - or of seeing any real profitsfrom the visitors that do arrive - decreases dramatically.</span></div><div align="justify"><br /><span style="color:#000000;">Your keywords serve as the foundation of your marketingstrategy. If they are not chosen with great precision, nomatter how aggressive your marketing campaign may be, theright people may never get the chance to find out about it.So your first step in plotting your strategy is to gatherand evaluate keywords and phrases.</span></div><div align="justify"><br /><span style="color:#000000;">You probably think you already know EXACTLY the right wordsfor your search phrases. Unfortunately, if you haven'tfollowed certain specific steps, you are probably WRONG.It's hard to be objective when you are right in the centerof your business network, which is the reason that you maynot be able to choose the most efficient keywords from theinside. You need to be able to think like your customers.And since you are a business owner and not the consumer,your best bet is to go directly to the source.</span></div><div align="justify"><br /><span style="color:#000000;">Instead of plunging in and scribbling down a list ofpotential search words and phrases yourself, ask for wordsfrom as many potential customers as you can. You will mostlikely find out that your understanding of your businessand your customers' understanding is significantlydifferent.<br />The consumer is an invaluable resource. You will find thewords you accumulate from them are words and phrases youprobably never would have considered from deep inside thetrenches of your business.</span></div><div align="justify"><br /><span style="color:#000000;">Only after you have gathered as many words and phrases fromoutside resources should you add your own keyword to thelist. Once you have this list in hand, you are ready forthe next step: evaluation.</span></div><div align="justify"><br /><span style="color:#000000;">The aim of evaluation is to narrow down your list to asmall number of words and phrases that will direct thehighest number of quality visitors to your website. By"quality visitors" I mean those consumers who are mostlikely to make a purchase rather than just cruise aroundyour site and take off for greener pastures. In evaluatingthe effectiveness of keywords, bear in mind three elements:popularity, specificity, and motivation.</span></div><div align="justify"><br /><span style="color:#000000;">Popularity is the easiest to evaluate because it is anobjective quality. The more popular your keyword is, themore likely the chances are that it will be typed into asearch engine which will then bring up your URL.</span></div><div align="justify"><br /><span style="color:#000000;">You can now purchase software that will rate the popularityof keywords and phrases by giving words a number ratingbased on real search engine activity. Software such asWordTracker will even suggest variations of your words andphrases. The higher the number this software assigns to agiven keyword, the more traffic you can logically expect tobe directed to your site. The only fallacy with thisconcept is the more popular the keyword is, the greater thesearch engine position you will need to obtain. If you aredown at the bottom of the search results, the consumer willprobably never scroll down to find you.</span></div><div align="justify"><br /><span style="color:#000000;">Popularity isn't enough to declare a keyword a good choice.You must move on to the next criteria, which isspecificity. The more specific your keyword is, the greaterthe likelihood that the consumer who is ready to purchaseyour goods or services will find you.</span></div><div align="justify"><br /><span style="color:#000000;">Let's look at a hypothetical example. Imagine that you haveobtained popularity rankings for the keyword "automobilecompanies." However, you company specializes in bodyworkonly. The keyword "automobile body shops" would rank loweron the popularity scale than "automobile companies," but itwould nevertheless serve you much better. Instead ofgetting a slew of people interested in everything frombuying a car to changing their oil filters, you will getonly those consumers with trashed front ends or crumpledfenders being directed to your site. In other words,consumers ready to buy your services are the ones who willimmediately find you. Not only that, but the greater thespecificity of your keyword is, the less competition youwill face.</span></div><div align="justify"><br /><span style="color:#000000;">The third factor is consumer motivation. Once again, thisrequires putting yourself inside the mind of the customerrather than the seller to figure out what motivationprompts a person looking for a service or product to typein a particular word or phrase. Let's look at anotherexample, such as a consumer who is searching for a job asan IT manager in a new city. If you have to choose between"Seattle job listings" and "Seattle IT recruiters" which doyou think will benefit the consumer more? If you werelooking for this type of specific job, which keyword wouldyou type in? The second one, of course! Using the secondkeyword targets people who have decided on their career,have the necessary experience, and are ready to enlist youas their recruiter, rather than someone just out of schoolwho is casually trying to figure out what to do with his orher life in between beer parties. You want to find peoplewho are ready to act or make a purchase, and this requiressubtle tinkering of your keywords until your find the mostspecific and directly targeted phrases to bring the mostmotivated traffic to you site.</span></div><div align="justify"><br /><span style="color:#000000;">Once you have chosen your keywords, your work is not done.You must continually evaluate performance across a varietyof search engines, bearing in mind that times and trendschange, as does popular lingo. You cannot rely on your logtraffic analysis alone because it will not tell you howmany of your visitors actually made a purchase.</span></div><div align="justify"><br /><span style="color:#000000;">Luckily, some new tools have been invented to help youjudge the effectiveness of your keywords in individualsearch engines. There is now software available thatanalyzes consumer behavior in relation to consumer traffic.This allows you to discern which keywords are bringing youthe most valuable customers.</span></div><div align="justify"><br /><span style="color:#000000;">This is an essential concept: numbers alone do not make agood keyword; profits per visitor do. You need to findkeywords that direct consumers to your site who actuallybuy your product, fill out your forms, or download yourproduct. This is the most important factor in evaluatingthe efficacy of a keyword or phrase, and should be thesword you wield when discarding and replacing ineffectiveor inefficient keywords with keywords that bring in betterprofits.</span></div><div align="justify"><br /><span style="color:#000000;">Ongoing analysis of tested keywords is the formula forsearch engine success. This may sound like a lot of work -and it is! But the amount of informed effort you put intoyour keyword campaign is what will ultimately generate yourbusiness' rewards.</span></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-40929095651587624712008-08-08T00:02:00.000-07:002008-08-08T00:14:54.867-07:00Monitoring Search Engine Positions<div align="justify"><span style="color:#000000;"></span></div><p align="justify"><br /><span style="color:#000000;">Since search engines are the first stop for people on theInternet looking for goods or services, the position yourwebsite appears in search results is an important factor.If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally.Once you achieve a high search engine position, it isessential that you make sure you maintain the high rankingyou have worked so hard to achieve.</span></p><p align="justify"><span style="color:#000000;">This means you must come up with a strategy to monitor yoursearch engines positions. This strategy is crucial to thesuccess of any marketing campaign. Think of your searchengine positions as your online portfolio. Would you letyour stock portfolio be ruled by chance and marketfluctuations, or would you keep close tabs on your stocksso you could buy and sell when the time is right? This isthe way you must consider your search engines positions.<br />Be aware that at first, after you have launched your searchengine campaign and done all the right things to increaseyour rankings, you will most likely see a continual upwardclimb. What you need to be on the lookout for is the momentthat upward climb reaches a plateau. When this happens,your search engine position campaign moves into stage two,the monitoring and protecting stage.<br />In stage two, do not be concerned about the short-termfluctuations in your positions. These are similar to thesubtle rising and falling of stocks in a portfolio.Short-term movement is an integral part of the wholeprocess. It's the long-term changes that you must watch forand prepare to act on immediately.<br />Analyzing the long-term trends of search engines positionsis imperative. The way in which search engines rankwebsites may change at the drop of hat. If you are unawareof these changes - many of which are subtle yet can bedeadly to your ranking - your position may drop to thebottom of the list before you can get your bearings. Toprevent this kind of precipitous drop, you must create asystem to monitor your positions on a monthly basis. Devisea chart to keep tabs on your top ranking positions or yourtop pages, and make sure to watch "the market" closely.<br />Each search engine uses a formula to compute websiterankings. When a search engine changes this formula in anyway, it may raise or lower your ranking. Some searchengines use a number of different formulas, rotating themso that a formula doesn't become overused or outdated.Depending on which formula is being applied, your searchengine position may suddenly drop or rise in ranksignificantly. Therefore, you must check your positionsfrequently in order to catch when a search engine changesformulas and what effect it has on your positions.<br />You must also deal with your competition - a crucial factoryou must always be vigilant about. Your competitor'sposition may suddenly rise, automatically lowering yourposition. Or their position may drop, pushing your positionhigher. Each month, expect position changes due to thecontinual changes that are occurring in your competitor'sposition, and be prepared to adjust your marketing strategyto compensate for decreased rankings. Monitoring thesefluctuations will also give you vital information about howto improve your website to increase your position in searchresults.<br />Of course, you must discern what the most popular searchengines are in order for your monitoring efforts to beeffective. Right now, there are ten popular search enginesthat direct most of Internet traffic to your sites. Thechallenge you face is that these top ten may change frommonth to month.<br />This means that your must not only monitor your searchengine positions, but you must also keep track of theranking popularity of the search engines you aremonitoring. Find out which search engines people use mostfrequently every month and be sure to live in the present!People are fickle about their favorite search engines, andit takes constant vigilance to follow their dalliances. Thesearch engines they loved when you first launched yourcampaign may be old news in the next few months. You mustadjust your list of engines according to the whims of theInternet users. Check out</span><a href="http://www.searchenginewatch.com/reports/netratings.html"><span style="color:#000000;">http://www.searchenginewatch.com/reports/netratings.html</span></a><span style="color:#000000;">for a current list of website favorites.<br />Another factor to monitor carefully is a sudden drop ofyour positions in all search engines. This is not the sameas monthly fluctuations - this is a neon red warning sign!It could mean a number of different things.<br />It all your search engine positions have plummeted, it mayindicate that search engines spiders - those sneakyprograms that seek out your site and rank their positions -have found some type of problem with your website. If youhave recently changed the code, for instance, the spidermay become utterly confused and consequently drop yourpositions disastrously. If a spider creeps up on yourwebsite when it is down for adjustments or changes, you mayactually disappear from a search engine index entirely. Ora search engine may drastically change its formula, andsuddenly all of your website come up as irrelevant. If thatsearch engine is a current favorite, it may create a dominoeffect, causing all of your position to drop in all searchengines.<br />Some search engines rely on the results from other searchengines, and it is vital that you know which engines theseare and keep track of all the engines they influence. Thebiggest problem here is that search engines will sometimeschange affiliations, and this can create a major shift inthe geography of the Internet. For example, recently Yahoodecided to display only results gleaned from Google. So youmust not only monitor your own positions, but you must keepabreast of seismic shifts in the landscape of the Internetas a whole.<br />Finally, pay attention to your keywords. Keywords are thefoundation bricks of the entire search engine system, andthey demand individual scrutiny in your monitoring efforts.If you have found that a number of your positions haveplummeted, it may mean that a page of your website hasbecome invisible or inaccessible to search engine spiders.Or the competition for that particular keyword or phrasehas recently rocketed into outer space. In either case, youmust act quickly and efficiently to regain lost ground.<br />Your search engine marketing campaign is an investment. Ifcosts you time and money on a continual basis. Protect thisinvestment as diligently as you would your financialportfolio. In the same way, track your positions from anobjective perspective, and monitor your positions on aregular basis. Make sure your time and effort reap rewardsby keeping your eye on the big picture - your long-termmarketing campaign.</span></p>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-61721984659347665552008-08-04T22:52:00.000-07:002008-09-21T22:21:13.098-07:00Protecting Your Search Engine Rankings<div align="justify"><span style="color:#000000;"></span></div><p align="justify"><span style="color:#000000;">Your website's ranking on search engines is a vital elementof your overall marketing campaign, and there are ways toimprove your link popularity through legitimate methods.Unfortunately, the Internet is populated by bands ofdishonest webmasters seeking to improve their link popularity by faking out search engines.</span></p><p align="justify"><br /><span style="color:#000000;">The good news is that search engines have figured this out,and are now on guard for "spam" pages and sites that haveincreased their rankings by artificial methods. When asearch engines tracks down such a site, that site isdemoted in ranking or completely removed from the searchengine's index.</span></p><p align="justify"><br /><span style="color:#000000;">The bad news is that some high quality, completelyabove-board sites are being mistaken for these web pagecriminals. Your page may be in danger of being caught up inthe "spam" net and tossed from a search engine's index,even though you have done nothing to deserve such harshtreatment. But there are things you can do - and things youshould be sure NOT to do - which will prevent this kind ofmisperception.</span></p><p align="justify"><br /><span style="color:#000000;">Link popularity is mostly based on the quality of sites youare linked to. Google pioneered this criteria for assigningwebsite ranking, and virtually all search engines on theInternet now use it. There are legitimate ways to go aboutincreasing your link popularity, but at the same time, youmust be scrupulously careful about which sites you chooseto link to. Google frequently imposes penalties on sitesthat have linked to other sites solely for the purpose ofartificially boosting their link popularity. They haveactually labeled these links "bad neighborhoods."</span></p><p align="justify"><br /><span style="color:#000000;">You can raise a toast to the fact that you cannot bepenalized when a bad neighborhood links to your site;penalty happens only when you are the one sending out thelink to a bad neighborhood. But you must check, anddouble-check, all the links that are active on your linkspage to make sure you haven't linked to a bad neighborhood.</span></p><p align="justify"><br /><span style="color:#000000;">The first thing to check out is whether or not the pagesyou have linked to have been penalized. The most direct wayto do this is to download the Google toolbar at</span><a href="http://toolbar.google.com/"><span style="color:#000000;">http://toolbar.google.com/</span></a><span style="color:#000000;">. You will then see that mostpages are given a "Pagerank" which is represented by asliding green scale on the Google toolbar.</span></p><p align="justify"><br /><span style="color:#000000;">Do not link to any site that shows no green at all on thescale. This is especially important when the scale iscompletely gray. It is more than likely that these pageshave been penalized. If you are linked to these pages, youmay catch their penalty, and like the flu, it may bedifficult to recover from the infection.</span></p><p align="justify"><br /><span style="color:#000000;">There is no need to be afraid of linking to sites whosescale shows only a tiny sliver of green on their scale.These sites have not been penalized, and their links maygrow in value and popularity. However, do make sure thatyou closely monitor these kind of links to ascertain thatat some point they do not sustain a penalty once you havelinked up to them from your links page.<br />Another evil trick that illicit webmasters use toartificially boost their link popularity is the use ofhidden text. Search engines usually use the words on webpages as a factor in forming their rankings, which meansthat if the text on your page contains your keywords, youhave more of an opportunity to increase your search engineranking than a page that does not contain text inclusive ofkeywords.</span></p><p align="justify"><br /><span style="color:#000000;">Some webmasters have gotten around this formula by hidingtheir keywords in such a way so that they are invisible toany visitors to their site. For example, they have used thekeywords but made them the same color as the backgroundcolor of the page, such as a plethora of white keywords ona white background. You cannot see these words with thehuman eye - but the eye of search engine spider can spotthem easily! A spider is the program search engines use toindex web pages, and when it sees these invisible words, itgoes back and boosts that page's link ranking.</span></p><p align="justify"><br /><span style="color:#000000;">Webmasters may be brilliant and sometimes devious, butsearch engines have figured these tricks out. As soon as asearch engine perceive the use of hidden text - splat! thepage is penalized.<br />The downside of this is that sometimes the spider is a bitoverzealous and will penalize a page by mistake. Forexample, if the background color of your page is gray, andyou have placed gray text inside a black box, the spiderwill only take note of the gray text and assume you areemploying hidden text. To avoid any risk of false penalty,simply direct your webmaster not to assign the same colorto text as the background color of the page - ever!</span></p><p align="justify"><br /><span style="color:#000000;">Another potential problem that can result in a penalty iscalled "keyword stuffing." It is important to have yourkeywords appear in the text on your page, but sometimes youcan go a little overboard in your enthusiasm to pleasethose spiders. A search engine uses what is called"Keyphrase Density" to determine if a site is trying toartificially boost their ranking. This is the ratio ofkeywords to the rest of the words on the page. Searchengines assign a limit to the number of times you can use akeyword before it decides you have overdone it andpenalizes your site.</span></p><p align="justify"><br /><span style="color:#000000;">This ratio is quite high, so it is difficult to surpasswithout sounding as if you are stuttering - unless yourkeyword is part of your company name. If this is the case,it is easy for keyword density to soar. So, if your keywordis "renters insurance," be sure you don't use this phrasein every sentence. Carefully edit the text on your site sothat the copy flows naturally and the keyword is notrepeated incessantly. A good rule of thumb is your keywordshould never appear in more than half the sentences on thepage.</span></p><p align="justify"><br /><span style="color:#000000;">The final potential risk factor is known as "cloaking." Tothose of you who are diligent Trekkies, this concept shouldbe easy to understand. For the rest of you?cloaking is whenthe server directs a visitor to one page and a searchengine spider to a different page. The page the spider seesis "cloaked" because it is invisible to regular traffic,and deliberately set-up to raise the site's search engineranking. A cloaked page tries to feed the spider everythingit needs to rocket that page's ranking to the top of thelist.</span></p><p align="justify"><br /><span style="color:#000000;">It is natural that search engines have responded to thisact of deception with extreme enmity, imposing steeppenalties on these sites. The problem on your end is thatsometimes pages are cloaked for legitimate reasons, such asprevention against the theft of code, often referred to as"pagejacking." This kind of shielding is unnecessary thesedays due to the use of "off page" elements, such as linkpopularity, that cannot be stolen.</span></p><p align="justify"><br /><span style="color:#000000;">To be on the safe side, be sure that your webmaster isaware that absolutely no cloaking is acceptable. Make surethe webmaster understands that cloaking of any kind willput your website at great risk.</span></p><p align="justify"><br /><span style="color:#000000;">Just as you must be diligent in increasing your linkpopularity and your ranking, you must be equally diligentto avoid being unfairly penalized. So be sure to monitoryour site closely and avoid any appearance of artificiallyboosting your rankings.</span></p>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-60531795298946669092008-07-27T23:51:00.000-07:002009-04-25T00:30:11.168-07:00<a href="http://www.resellrightspack.com/?77041" target="_blank"><br /><img src="http://www.resellrightspack.com/images/rrp-box1-big.jpg" border="0" /></a>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-33049629163132987232008-07-27T23:08:00.000-07:002008-09-21T22:24:35.952-07:00Pay-Per-Click Advertising<div style="COLOR: rgb(0,0,0); TEXT-ALIGN: justify">Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.<br /><br />Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.<br /><br />As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.<br /><br />Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be.<br /><br />The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position - which can obviously become quite expensive, especially if you are bidding on a popular keyword.<br /><br />In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.<br /><br />The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.<br /><br />Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.<br /><br />The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn't a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.<br /><br />Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.<br /><br />In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.<br /><br />Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.<br /><br />If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.<br /><br />Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.<br /><br />Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success. </div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-41173177593547872592008-07-23T04:22:00.000-07:002008-09-21T22:27:10.947-07:00Paid URL Inclusion<div style="TEXT-ALIGN: justify"><span style="COLOR: rgb(0,0,0)">There are many ways to promote your website and one of the</span> <span style="COLOR: rgb(0,0,0)">most efficient ways is to use search engines. Search </span><span style="COLOR: rgb(0,0,0)">engines are the first stop for most people trying to find</span> <span style="COLOR: rgb(0,0,0)">information, services, and products online. Because of </span><span style="COLOR: rgb(0,0,0)">this, it is essential that your website appears quickly in </span><span style="COLOR: rgb(0,0,0)">search results.</span><br /><br /><span style="COLOR: rgb(0,0,0)">The Internet contains numerous search engines, some of</span> <span style="COLOR: rgb(0,0,0)">which offer what is known as "paid inclusion." This means </span><span style="COLOR: rgb(0,0,0)">that you pay the specific search engine an annual fee for</span> <span style="COLOR: rgb(0,0,0)">your web page to be included in their index.</span><br /><br /><span style="COLOR: rgb(0,0,0)">Of course, every search engine already has an automated </span><span style="COLOR: rgb(0,0,0)">program commonly called a "spider" that indexes all the web </span><span style="COLOR: rgb(0,0,0)">pages it locates online, and it does this for free. So</span> <span style="COLOR: rgb(0,0,0)">whether you pay or not, your web page will eventually be </span><span style="COLOR: rgb(0,0,0)">indexed by all Internet search engines, as long as the</span> <span style="COLOR: rgb(0,0,0)">spider can follow a link to your page. The major issue is,</span> <span style="COLOR: rgb(0,0,0)">then, how quickly your page is indexed.</span><br /><br /><span style="COLOR: rgb(0,0,0)">A search engine that offers a paid URL inclusion uses an </span><span style="COLOR: rgb(0,0,0)">extra spider that is programmed to index the particular </span><span style="COLOR: rgb(0,0,0)">pages that have been paid for. The difference between the</span> <span style="COLOR: rgb(0,0,0)">spider that indexes pages for free and the spider that</span> <span style="COLOR: rgb(0,0,0)">indexes only pages for a fee is speed. If you have paid for </span><span style="COLOR: rgb(0,0,0)">inclusion, the additional search engine spider will index </span><span style="COLOR: rgb(0,0,0)">your page immediately.</span><br /><br /><span style="COLOR: rgb(0,0,0)">The debate over paid URL inclusion centers around the</span> <span style="COLOR: rgb(0,0,0)">annual fee. Since the regular spider of these search </span><span style="COLOR: rgb(0,0,0)">engines would eventually get around to indexing your web</span> <span style="COLOR: rgb(0,0,0)">page anyway, why is a renewal fee necessary? The fee is </span><span style="COLOR: rgb(0,0,0)">necessary to keep your pages in the search engine's index.</span> <span style="COLOR: rgb(0,0,0)">If you go the route of paid inclusion, you should be aware</span> <span style="COLOR: rgb(0,0,0)">that at the end of the pay period, on some search engines, </span><span style="COLOR: rgb(0,0,0)">your page will be removed from their index for a certain</span> <span style="COLOR: rgb(0,0,0)">amount of time.</span><br /><br /><span style="COLOR: rgb(0,0,0)">It's easy to get confused about whether you would benefit </span><span style="COLOR: rgb(0,0,0)">from paid inclusion since the spider of any search engine </span><span style="COLOR: rgb(0,0,0)">will eventually index your page without the additional</span> <span style="COLOR: rgb(0,0,0)">cost. There are both advantages and disadvantages to paid </span><span style="COLOR: rgb(0,0,0)">URL inclusion, and it is only by weighing your pros and</span> <span style="COLOR: rgb(0,0,0)">cons that you will be able to decide whether to spring for</span> <span style="COLOR: rgb(0,0,0)">the extra cash or not.</span><br /><br /><span style="COLOR: rgb(0,0,0)">The advantages are obvious: rapid inclusion and rapid </span><span style="COLOR: rgb(0,0,0)">re-indexing. Paid inclusion means that your pages will be </span><span style="COLOR: rgb(0,0,0)">indexed quickly and added to search results in a very short</span> <span style="COLOR: rgb(0,0,0)">time after you have paid the fee. The time difference </span><span style="COLOR: rgb(0,0,0)">between when the regular spider will index your pages and </span><span style="COLOR: rgb(0,0,0)">when the paid spider will is a matter of months. The spider</span> <span style="COLOR: rgb(0,0,0)">for paid inclusion usually indexes your pages in a day or </span><span style="COLOR: rgb(0,0,0)">two. Be aware that if you have no incoming links to your</span> <span style="COLOR: rgb(0,0,0)">pages, the regular spider will never locate them at all.</span><br /><br /><span style="COLOR: rgb(0,0,0)">Additionally, paid inclusion spiders will go back to your </span><span style="COLOR: rgb(0,0,0)">pages often, sometimes even daily. The advantage of this is </span><span style="COLOR: rgb(0,0,0)">that you can update your pages constantly to improve the</span> <span style="COLOR: rgb(0,0,0)">ranking in which they appear in search engines, and the </span><span style="COLOR: rgb(0,0,0)">paid URL inclusion spider will show that result in a matter </span><span style="COLOR: rgb(0,0,0)">of days.</span><br /><br /><span style="COLOR: rgb(0,0,0)">First and foremost, the disadvantage is the cost. For a ten</span> <span style="COLOR: rgb(0,0,0)">page website, the costs of paid URL inclusion range from </span><span style="COLOR: rgb(0,0,0)">$170 for Fast/Lycos to $600 for Altavista, and you have to</span> <span style="COLOR: rgb(0,0,0)">pay each engine their annual fee. How relevant the cost</span> <span style="COLOR: rgb(0,0,0)">factor is will depend on your company.</span><br /><br /><span style="COLOR: rgb(0,0,0)">Another, and perhaps more important, disadvantage is the</span> <span style="COLOR: rgb(0,0,0)">limited reach of paid URL inclusions. The largest search </span><span style="COLOR: rgb(0,0,0)">engines, Google, Yahoo, and AOL, do not offer paid URL</span> <span style="COLOR: rgb(0,0,0)">inclusion. That means that the search engines you choose to </span><span style="COLOR: rgb(0,0,0)">pay an inclusion fee will amount to a small fraction of the </span><span style="COLOR: rgb(0,0,0)">traffic to your site on a daily basis.</span><br /><br /><span style="COLOR: rgb(0,0,0)">Google usually updates its index every month, and there is</span> <span style="COLOR: rgb(0,0,0)">no way you can speed up this process. You will have to wait </span><span style="COLOR: rgb(0,0,0)">for the Google spider to index your new pages no matter how</span> <span style="COLOR: rgb(0,0,0)">many other search engines you have paid to update their</span> <span style="COLOR: rgb(0,0,0)">index daily. Be aware that it is only after Google updates </span><span style="COLOR: rgb(0,0,0)">their index that your pages will show up in Google, Yahoo,</span> <span style="COLOR: rgb(0,0,0)">or AOL results.</span><br /><br /><span style="COLOR: rgb(0,0,0)">One way to figure out whether paid URL inclusion is a good </span><span style="COLOR: rgb(0,0,0)">deal for your company is to consider some common factors. </span><span style="COLOR: rgb(0,0,0)">First, find out if search engines have already indexed your</span> <span style="COLOR: rgb(0,0,0)">pages. To do this, you may have to enter a number of </span><span style="COLOR: rgb(0,0,0)">different keywords, but the quickest way to find out is to </span><span style="COLOR: rgb(0,0,0)">enter your URL address in quotes. If your pages appear when</span> <span style="COLOR: rgb(0,0,0)">you enter the URL address but do not appear when you enter </span><span style="COLOR: rgb(0,0,0)">keywords, using paid inclusion will not be beneficial. This </span><span style="COLOR: rgb(0,0,0)">is because your pages have already been indexed and ranked </span><span style="COLOR: rgb(0,0,0)">by the regular spider. If this is the case, your money </span><span style="COLOR: rgb(0,0,0)">would be better spent by updating your pages to improve</span> <span style="COLOR: rgb(0,0,0)">your ranking in search results. Once you accomplish this, </span><span style="COLOR: rgb(0,0,0)">you can then consider using paid inclusion if you want to </span><span style="COLOR: rgb(0,0,0)">speed up the time it will take for the regular spider to</span> <span style="COLOR: rgb(0,0,0)">revisit your pages.</span><br /><br /><span style="COLOR: rgb(0,0,0)">The most important factor in deciding whether to use paid</span> <span style="COLOR: rgb(0,0,0)">URL inclusion is to decide if it's a good investment. To </span><span style="COLOR: rgb(0,0,0)">figure this out, you have to look at the overall picture:</span> <span style="COLOR: rgb(0,0,0)">what kind of product or service are you selling and how </span><span style="COLOR: rgb(0,0,0)">much traffic are you dependent on to see a profit?</span><br /><br /><span style="COLOR: rgb(0,0,0)">If your company sells an inexpensive product that requires</span> <span style="COLOR: rgb(0,0,0)">a large volume of traffic to your site, paid inclusion may </span><span style="COLOR: rgb(0,0,0)">not be the best investment for you; the biggest search</span> <span style="COLOR: rgb(0,0,0)">engines do not offer it, and they are the engines that will </span><span style="COLOR: rgb(0,0,0)">bring you the majority of hits. On the other hand, if you</span> <span style="COLOR: rgb(0,0,0)">have a business that offers an expensive service or product</span> <span style="COLOR: rgb(0,0,0)">and requires a certain quality of traffic to your site, a </span><span style="COLOR: rgb(0,0,0)">paid URL inclusion is most likely an excellent investment.<br /><br /></span><span style="COLOR: rgb(0,0,0)">Another factor is whether or not your pages are updated</span> <span style="COLOR: rgb(0,0,0)">frequently. If the content changes on a daily or weekly </span><span style="COLOR: rgb(0,0,0)">basis, paid inclusion will insure that your new pages are</span> <span style="COLOR: rgb(0,0,0)">indexed often and quickly. The new content is indexed by </span><span style="COLOR: rgb(0,0,0)">the paid spider and then appears when new relevant keywords </span><span style="COLOR: rgb(0,0,0)">are entered in the search engines. Using paid inclusion in</span> <span style="COLOR: rgb(0,0,0)">this case will guarantee that your pages are being indexed </span><span style="COLOR: rgb(0,0,0)">in a timely manner.</span><br /><br /><span style="COLOR: rgb(0,0,0)">You should also base your decision on whether or not your</span> <span style="COLOR: rgb(0,0,0)">pages are dynamically generated. These types of pages are </span><span style="COLOR: rgb(0,0,0)">often difficult for regular spiders to locate and index.</span><br /><span style="COLOR: rgb(0,0,0)">Paying to include the most important pages of a dynamically </span><span style="COLOR: rgb(0,0,0)">generated website will insure that the paid spider will </span><span style="COLOR: rgb(0,0,0)">index them.</span><br /><br /><span style="COLOR: rgb(0,0,0)">Sometimes a regular spider will drop pages from its search</span> <span style="COLOR: rgb(0,0,0)">engine, although these pages usually reappear in a few </span><span style="COLOR: rgb(0,0,0)">months. There are a number of reasons why this can happen,</span> <span style="COLOR: rgb(0,0,0)">but by using paid URL inclusion, you will avoid the </span><span style="COLOR: rgb(0,0,0)">possibility. Paid URL inclusion guarantees that your pages</span><br /><span style="COLOR: rgb(0,0,0)">are indexed, and if they are inadvertently dropped, the</span> <span style="COLOR: rgb(0,0,0)">search engine will be on the lookout to locate them </span><span style="COLOR: rgb(0,0,0)">immediately.</span><br /><br /><span style="COLOR: rgb(0,0,0)">As you can see, there are numerous factors to consider when</span> <span style="COLOR: rgb(0,0,0)">it comes to paid URL inclusion. It can be a valuable </span><span style="COLOR: rgb(0,0,0)">investment depending on your situation. Evaluate your</span> <span style="COLOR: rgb(0,0,0)">business needs and your website to determine if paid URL </span><span style="COLOR: rgb(0,0,0)">inclusion is a wise investment for your business goals.</span></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-50792858643446955002008-07-14T23:31:00.000-07:002008-07-23T05:50:58.015-07:00Improving Link Popularity<div style="text-align: justify;"><span style="color: rgb(51, 0, 0);">Search engines are the gateway to the Internet; they are</span> <span style="color: rgb(51, 0, 0);">the first tool that potential customers use to find the </span><span style="color: rgb(51, 0, 0);">products and services they need. This is why link</span> <span style="color: rgb(51, 0, 0);">popularity is so imperative. If the customers do not find </span><span style="color: rgb(51, 0, 0);">your website, you have no possibilities of making any</span> <span style="color: rgb(51, 0, 0);">sales.</span><br /><br /><span style="color: rgb(51, 0, 0);">You're probably wondering what the blazes is popular about </span><span style="color: rgb(51, 0, 0);">a link! Well, in a word - plenty! Link popularity refers to </span><span style="color: rgb(51, 0, 0);">the ranking assigned to your website by the search engines,</span> <span style="color: rgb(51, 0, 0);">and it determines the ranking your page gets when keywords</span> <span style="color: rgb(51, 0, 0);">are entered into a search engine. So, you're probably </span><span style="color: rgb(51, 0, 0);">wondering, how do I make my link popular?</span><br /><br /><span style="color: rgb(51, 0, 0);">Search engines are discretionary, giving status and ranking</span> <span style="color: rgb(51, 0, 0);">to sites that have links to their pages from related, </span><span style="color: rgb(51, 0, 0);">quality sites. It's a simple formula, but a very important</span> <span style="color: rgb(51, 0, 0);">one. Google created the system, and now virtually all the </span><span style="color: rgb(51, 0, 0);">most popular search engines employ it to rank your web</span><br /><span style="color: rgb(51, 0, 0);">pages in their indexes.</span><br /><br /><span style="color: rgb(51, 0, 0);">The more commonly used your keyword is, the harder it will</span> <span style="color: rgb(51, 0, 0);">be to achieve link popularity, but without achieving this </span><span style="color: rgb(51, 0, 0);">step, it is almost certain your site will never rank highly</span> <span style="color: rgb(51, 0, 0);">on any search engine. But don't be discouraged; there are </span><span style="color: rgb(51, 0, 0);">tried and true ways of achieving link popularity using the </span><span style="color: rgb(51, 0, 0);">most competitive keywords.</span><br /><br /><span style="color: rgb(51, 0, 0);">There are a few things you should be aware of. The first is</span> <span style="color: rgb(51, 0, 0);">that just linking up with a large number of other websites </span><span style="color: rgb(51, 0, 0);">will not achieve link popularity. In fact, it may have</span> <span style="color: rgb(51, 0, 0);">quite the opposite effect. This is particularly true when </span><span style="color: rgb(51, 0, 0);">pertaining to websites that are nothing more than "link </span><span style="color: rgb(51, 0, 0);">farms" - pages containing line after line of indiscriminate</span> <span style="color: rgb(51, 0, 0);">links. Search engines may aggressively discriminate against </span><span style="color: rgb(51, 0, 0);">your website if you are associated with a link farm, so</span> <span style="color: rgb(51, 0, 0);">steer clear of them!</span><br /><br /><span style="color: rgb(51, 0, 0);">The next thing to bear in mind is the quality of the site </span><span style="color: rgb(51, 0, 0);">you are linking to. Never link to a page you have </span><span style="color: rgb(51, 0, 0);">reservations about your visitors seeing. The last thing you</span> <span style="color: rgb(51, 0, 0);">want your website to appear as is indiscriminate and cheap. </span><span style="color: rgb(51, 0, 0);">Linking to sites of poor quality will only lessen your link</span> <span style="color: rgb(51, 0, 0);">popularity, if not completely destroy it.</span><br /><br /><span style="color: rgb(51, 0, 0);">So let's get to what you need to do to achieve supreme link </span><span style="color: rgb(51, 0, 0);">popularity and improve your rankings to stellar status on </span><span style="color: rgb(51, 0, 0);">all the popular search engines.</span><br /><br /><span style="color: rgb(51, 0, 0);">The first step, and the fastest way to get your foot in the</span> <span style="color: rgb(51, 0, 0);">door, is to get a listing in a popular directory, such as </span><span style="color: rgb(51, 0, 0);">Open Directory Project and Yahoo. If your site is</span> <span style="color: rgb(51, 0, 0);">business-related, you will want to be listed on Yahoo, and </span><span style="color: rgb(51, 0, 0);">despite the fact that it will cost you around $300 a year,</span> <span style="color: rgb(51, 0, 0);">it will be money well spent. If your site is </span><span style="color: rgb(51, 0, 0);">non-commercial, the listing will be free, but it will take</span> <span style="color: rgb(51, 0, 0);">time and follow-up to actually get it listed. Open </span><span style="color: rgb(51, 0, 0);">Directory is gives you a free listing whether you are</span> <span style="color: rgb(51, 0, 0);">business-related or non-commercial, but be prepared to make </span><span style="color: rgb(51, 0, 0);">a lot of follow-up inquiries before you see your site </span><span style="color: rgb(51, 0, 0);">listed.</span><br /><br /><span style="color: rgb(51, 0, 0);">You are aiming to get listed in the highest level of</span> <span style="color: rgb(51, 0, 0);">appropriate category, and this just takes some common </span><span style="color: rgb(51, 0, 0);">sense. For example, if your company ships Alpaca wool from</span> <span style="color: rgb(51, 0, 0);">an Alpaca farm located in the middle of Nowhere, Tiny </span><span style="color: rgb(51, 0, 0);">State, do NOT submit your listing to "Retailers from</span> <span style="color: rgb(51, 0, 0);">Nowhere, Tiny State." BIG MISTAKE! All you have to do is </span><span style="color: rgb(51, 0, 0);">look a little deeper - and submit your listing to the "Fine </span><span style="color: rgb(51, 0, 0);">Alpaca Wool" category. You will not only associate yourself</span> <span style="color: rgb(51, 0, 0);">with culture and quality, but you will be listed in a </span><span style="color: rgb(51, 0, 0);">national category.</span><br /><br /><span style="color: rgb(51, 0, 0);">The next step after you have attained directory listings is</span> <span style="color: rgb(51, 0, 0);">to locate other quality sites that will increase your link </span><span style="color: rgb(51, 0, 0);">popularity. Try to find sites that are in some way related</span> <span style="color: rgb(51, 0, 0);">to yours, so not only will your link popularity increase, </span><span style="color: rgb(51, 0, 0);">but your customer base may also be expanded. You want to</span> <span style="color: rgb(51, 0, 0);">avoid your competitors and look for sites that are useful</span> <span style="color: rgb(51, 0, 0);">to your site's visitors. Let's look at the Alpaca Wool site </span><span style="color: rgb(51, 0, 0);">example. Linking up to a site that sells knitting supplies</span> <span style="color: rgb(51, 0, 0);">would be helpful to your visitors, and the chances of the </span><span style="color: rgb(51, 0, 0);">knitting supply site wanting to link up to your site are </span><span style="color: rgb(51, 0, 0);">also greater. By linking to a related site that will be</span> <span style="color: rgb(51, 0, 0);">relevant to your website's traffic, you are increasing both </span><span style="color: rgb(51, 0, 0);">of your site's business prospects - and both of your sites'</span> <span style="color: rgb(51, 0, 0);">link popularity.</span><br /><br /><span style="color: rgb(51, 0, 0);">Not all sites want to link to other sites, so you will have </span><span style="color: rgb(51, 0, 0);">to do some research when you are looking for possible </span><span style="color: rgb(51, 0, 0);">linking partners. Google is an excellent starting place for</span> <span style="color: rgb(51, 0, 0);">your search. Make sure you enter keywords that you think </span><span style="color: rgb(51, 0, 0);">quality customers will also enter to find your own site.</span><br /><br /><span style="color: rgb(51, 0, 0);">Remember, your criteria are quality, highly ranked,</span> <span style="color: rgb(51, 0, 0);">non-competing websites that have a links or resources page. </span><span style="color: rgb(51, 0, 0);">Go to these sites and objectively assess them. Look at the</span> <span style="color: rgb(51, 0, 0);">quality of the product, the graphics, and the ease of use. </span><span style="color: rgb(51, 0, 0);">Then check out the other sites they are linked to, and</span> <span style="color: rgb(51, 0, 0);">determine if your own site would fit in with the crowd.</span><br /><br /><span style="color: rgb(51, 0, 0);">When you decide you have found a good prospect, you must </span><span style="color: rgb(51, 0, 0);">set out to woo them. The first thing to do is to add a link </span><span style="color: rgb(51, 0, 0);">on your own links page to their site. This is an essential</span> <span style="color: rgb(51, 0, 0);">first step; it shows good faith, and ups your chances </span><span style="color: rgb(51, 0, 0);">significantly of their reciprocity. After you have added</span> <span style="color: rgb(51, 0, 0);">their link, you must contact the webmaster of their site. </span><span style="color: rgb(51, 0, 0);">Since this is almost always done by email, you want to make </span><span style="color: rgb(51, 0, 0);">sure it is immediately clear that your message is not junk</span> <span style="color: rgb(51, 0, 0);">mail. This requires that you tell them right off the bat </span><span style="color: rgb(51, 0, 0);">that you have added a link to their page on your site. A</span> <span style="color: rgb(51, 0, 0);">hook like this almost always insures the reader will read </span><span style="color: rgb(51, 0, 0);">on.</span><br /><br /><span style="color: rgb(51, 0, 0);">Next, be sure to be flattering and let them know how much</span> <span style="color: rgb(51, 0, 0);">you appreciate their website. Make sure you emphasize that </span><span style="color: rgb(51, 0, 0);">you have actually visited their site, and that their site</span> <span style="color: rgb(51, 0, 0);">is not just a random pick. Give them the address of your </span><span style="color: rgb(51, 0, 0);">links page, and ask them to check out the link for</span> <span style="color: rgb(51, 0, 0);">themselves. It's a good idea to mention that they will not </span><span style="color: rgb(51, 0, 0);">only benefit from the increased traffic your website will </span><span style="color: rgb(51, 0, 0);">direct their way, but you will also increase their link</span> <span style="color: rgb(51, 0, 0);">popularity. Briefly, explain why link popularity is so </span><span style="color: rgb(51, 0, 0);">essential, but do this in a sentence or two so you don't</span> <span style="color: rgb(51, 0, 0);">sound like a professor! Finally, tell them you would </span><span style="color: rgb(51, 0, 0);">greatly appreciate if they would reciprocally add a link on</span><br /><span style="color: rgb(51, 0, 0);">their own links page to your website. </span><br /><br /><span style="color: rgb(51, 0, 0);">Go through this process with as many appropriate sites as</span> <span style="color: rgb(51, 0, 0);">you can find, bearing in mind the criteria of quality and </span><span style="color: rgb(51, 0, 0);">non-competitiveness. After you have emailed all relevant</span> <span style="color: rgb(51, 0, 0);">sites, be sure to check these website frequently to see if </span><span style="color: rgb(51, 0, 0);">they have added a link to your page. Give it about a month, </span><span style="color: rgb(51, 0, 0);">and if no link appears, try another charming email. Then</span> <span style="color: rgb(51, 0, 0);">give it another month, and if your site is still absent </span><span style="color: rgb(51, 0, 0);">from their links page, it's time to remove their link from</span> <span style="color: rgb(51, 0, 0);">your own links page. The only time you want to pursue a</span><span style="color: rgb(51, 0, 0);"> link further than this is if you believe a site is crucial</span><br /><span style="color: rgb(51, 0, 0);">to your link popularity and your business needs. Just</span> <span style="color: rgb(51, 0, 0);">remember to keep all your communications complimentary and </span><span style="color: rgb(51, 0, 0);">cordial.</span><br /><br /><span style="color: rgb(51, 0, 0);">Then set up a schedule to check your ranking in search</span> <span style="color: rgb(51, 0, 0);">engines frequently to see if your link popularity has </span><span style="color: rgb(51, 0, 0);">improved. This is not achievable in the blink of an eye. It</span> <span style="color: rgb(51, 0, 0);">will take some time and a good deal of work. There is no </span><span style="color: rgb(51, 0, 0);">way around the labor-intensive quality of improving your </span><span style="color: rgb(51, 0, 0);">link popularity, which is why search engines regard it with</span> <span style="color: rgb(51, 0, 0);">such importance.</span><br /><br /><span style="color: rgb(51, 0, 0);">By the way - make sure you have a beautiful, streamlined </span><span style="color: rgb(51, 0, 0);">site or you will never persuade anyone to link up to you. </span><span style="color: rgb(51, 0, 0);">Be prepared to keep plugging away at this process, as long</span> <span style="color: rgb(51, 0, 0);">as it takes, until you achieve link popularity stardom!</span></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-56420163928916898202008-06-12T03:13:00.000-07:002008-06-12T03:21:08.040-07:00Profitable Ways to use Autoresponders<div align="justify"><span style="color:#663333;"></span></div><p align="justify"><span style="color:#663333;">An interested visitor who has been strolling through yoursite has finally come to just what she is looking for andis about to make a purchase. It's a sunny afternoon, andher cat, who happens to be sitting on the moss under thevisitor's large fifty-year-old snow-rose bonsai tree,suddenly jumps down, and the priceless tree topples over.<br />In the blink of an eye, your visitor exits your site, andyour sale is dust - unless you have had the foresight toutilize an autoresponder that has captured her emailaddress. If you have installed an autoresponder, you canthen follow-up with her, and in all probability, make thesale when the poor woman has finished repotting herprecious bonsai.<br />Autoresponders are remarkable, versatile programs that doso much more than just automatically answer your email.Here are a few ideas that will help you to creatively andproductively use your autoresponder to transform the casualvisitor into a profitable customer. Use your autoresponderto:<br />1. Publish a newsletter. Certain quality autoresponderswill manage subscriptions and follow-up with interestedprospects. Your newsletter can keep your visitors informedabout your services or products, while building yourreputation as a credible expert in your particularbusiness.<br />2. Publish a newsletter only for your affiliates. Informthem of current sales you are running and of promotionalmaterial that your affiliates can use themselves toincrease their commissions. Include tips, advice, andtechniques that your affiliates can use to successfully goout and promote your business.<br />3. Write reviews. Cover books, software, music, e-books,movies, etc., and put each review in an autoresponder.Review your affiliate programs, using a link to youraffiliate's page in your autoresponder.<br />4. Distribute your articles. Writing and distributingtargeted articles is a powerful tool to build your businesscredibility, bring traffic to your site, and increase yoursales potential. If your articles contain valuableinformation, many editors will print what is known as aresource box for you. A resource box contains your bio anda brief description of your service or product. It can alsocontain your autoresponder address. Let's say you'vewritten fifty articles. Put them on separate autoresponderaccounts and create a master list that contains the titlesof each article, the autoresponder address, and a briefabstract. Then promote your master list. Additionally,include your publishing guidelines so your affiliates canadd their articles to your list, increasing the number ofwriters who are represented in your article list.<br />5. Create mailing lists. Inform subscribers to yourarticles when you've written new ones that they may want topublish in their own newsletter or website.<br />6. Automate your sales process. Use an ad to insurerepeated exposure of your message, which has been proven toeffectively increase sales. In your ad, put yourautoresponder address where a visitor will be exposed tonumerous marketing materials. This multiplies the chancesof converting visitors into customers. For example, ifyou're selling a particular product, put testimonials abouthow spectacular it is on your autoresponder, and add adetailed, enticing description of your product.<br />7. Distribute advertising. Let's say you sell advertisingon your website or in your newsletter or e-zine. Set yourautoresponder to send the information about rates and howto place an ad automatically to all prospects' emailaddresses. Then have your autoresponder follow-up. It canalso send notification of any special deals you arecurrently offering.<br />8. Distribute an email course. Each day, have yourautoresponder send out another lesson. Just be sure thateach lesson has quality content - not a sales pitch. Yourcontent will do the selling for you, and will do it muchmore effectively. You can include tips centered on adifferent topic for each lesson, illustrating how yourproduct will benefit the reader. Include the tangiblebenefits the visitor will reap by purchasing your product.Make sure to include a paragraph or two at the end of eachlesson enticing your prospect to consider making apurchase.<br />9. Automate a reminder about your service or product aftera visitor has completed your course. This will increase thepossibility of sales from visitors who have taken yourcourse but are dragging their feet about actually making apurchase. You can also use these reminders to promote newproducts or services, and the products and services of youraffiliate programs.<br />10. Distribute free reports. This gives your visitor anidea of the type of information you can provide and thequality of your product or service. Make sure these reportsare not sales letters or you will more than likely lose apotential customer than gain a sale.<br />11. Create trivia quizzes on your site and place theanswers in an autoresponder. Your visitor will then bemotivated to request your autoresponder, and you will havea record of the visitors' email addresses who took yourquiz. Or create a contest and have any visitors that entersend their responses to your autoresponder. Yourautoresponder can be set-up to send them a confirmation oftheir entry.<br />12. Offer a trial version of your product. Give yourprospects a sample of your ebook, course, software,membership, etc. People who are exposed to a little tasteoften end up wanting the whole pie. You can also capturetheir email addresses when you offer them a free trial fromyour website. Set up your autoresponder to giveinstructions on how to obtain their free trial, and thenmake sure to follow-up to try and close the sale.<br />13. Link to hidden pages on your autoresponder. Forexample, a hidden page could be your affiliate page thatcontains graphics, promotional articles, and text linksthat interested affiliates can make use of. Inform visitorsthat they may have free access to your affiliate page bysimply requesting your autoresponder. You will then gathera list of visitors who may be interested in becoming youraffiliates.<br />14. Use an autoresponder on your order page. Post a requestform for visitors to be notified of special offers ordiscounts in the future. This creates a very effectivemailing list that contains the names of people who arealready your customers.<br />15. Put your links page on your autoresponder. It shouldcontain up to fifty links that would be of particularinterest to your visitors. Make sure to add your ownpromotional copy at the top or bottom of this page.<br />Now that you have proof that autoresponders can be usedcreatively, see if you can come up with some brilliantideas of your own!</span></p>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-10730459211705289322008-06-11T00:11:00.000-07:002008-06-11T00:13:20.308-07:00Autoresponders - Introduction<div align="justify"><span style="color:#333300;"></span></div><p align="justify"><span style="color:#333300;">If you've reached the point of exhaustion trying to keep upwith answering the mountain of emails that threatens tobury you alive every single day, you're ready to learnabout autoresponders.<br />The bad news is that people expect prompt replies to theiremail inquiries. However, unless you can figure out how towork continual twenty-four hour shifts, or hire enoughpeople to constantly monitor incoming emails (while they'reeating up your revenue), you have a problem. The good newsis an autoresponder is an inexpensive - or even free -method of quickly responding to emails. What these programsdo is automatically respond to incoming emails as soon asthey are received.<br />Emails are essential to your business for many differentreasons. Most importantly, these invisible email voicesgive you their feedback about your website - for free!However, if you spend all your working hours answeringthese emails, how are you supposed to run your business?The answer is simple: use autoresponders. Autorespondersare programs that automatically respond to your emailswithout you so much as having to click on your mouse.<br />There are a number of good reasons why you need anautoresponder besides just answering your email. Forexample, autoresponders can be used if you need a way tosend information about your services or products, pricelists, or if there are repeated questions asked acrosslarge numbers of emails. Maybe you want to offer your sitevisitors a special bonus of some kind, such as advice orrelevant articles. All of this can be handled by anautoresponder. Additionally, you can advertise yourbusiness and then build stable relationships with yourcustomers by using autoresponders.<br />Autoresponder programs vary from software that runs withyour email program to a specialized script that runs onyour web hosting company's server. This kind of script mayuse a web page form or simply operate with your emailaccount. This kind of script is programmed to send out astandardized message whenever an email is received. Themessage is sent to a particular script or email address.<br />Some autoresponders can do more than simply send outstandardized messages. They can send out an unlimitednumber of follow-up messages sent at predetermined intervalof time. For example, you can set your autoresponder tosend out a new message every day for as long a period asyou desire.<br />There are numerous companies who offer autoresponders freeof charge. Your website hosting company often providesautoresponders as a free service. If this is not the casewith your web hosting company, there are numerous companieswho offer this service for a small fee, or free of charge,providing you attach an advertisement for their company toyour emails.<br />To personalize your autoresponder messages, you can attacha signature. Signatures in this case are much like businesscards. You can include your name, company, all your contactnumbers and addresses, and a brief message.<br />It's a good idea to attach a signature to every email thatis sent out. This works as a repeated reminder of yourbusiness identity every time a customer sees it. The morethey look at your signature, the more likely your companywill spring to mind when your particular service or productis needed.<br />You can create a standardized signature that every employeein your business uses, or you can go wild, and let everystaff member create their own personal signature. Ofcourse, like everything in life, there are some rules andguidelines to creating a personal signature.<br />Keep the length of your signature between four to six linesof text, with no more than 70 characters in a single line.Make sure that your email program does not cut off yourtext! The content should include your name, your companyname, your email address, fax number, and any other contactdetails, such as 800 numbers. Lastly, always include ashort personal message about your company. It should be asubtle sell of your services or your products, and possiblyyour company's reliability and longevity.<br />Another specialized use of autoresponders is to createcourses that you can then offer your site visitors forfree. You must choose a topic in which you are an expertand that precisely targets your potential customers.<br />Once you have carefully chosen your subject, divide it intoa number of different sub-topics. Then offer your sitevisitor a free 10 or 15 day course, each day offering adifferent sub-topic. The first topic should always be awelcome message to your site visitor and an explanationabout what is to follow. Your explanation should beenticing, getting the point across that you are offeringfree, quality information that your target audience willfind of great value.<br />With every lesson, include the number of the lesson, thetopic title, information about your company and itsservices or products. At the end, include a few blurbsabout the next lesson to entice the subscriber to continueon.<br />Make sure each topic is packed with essential and valuableinformation, and leaves the visitor lusting to know more.Otherwise, you may lose them in the very beginning.<br />Of course, you have to write up your course before you canoffer it. Once you have done this, and gone over thematerial carefully, employing a professional writer oreditor if necessary, you must transfer your text to yourautoresponder.<br />There are a number of free autoresponders you can use. Tryhttp:/www.getresponse.com, or </span><a href="http://www.fastfacts.net/"><span style="color:#333300;">http://www.fastfacts.net</span></a><span style="color:#333300;">. Orgo onto Google and you will find a long list of freeautoresponder companies. Then sign-up for your chosenautoresponder. Once you do, you will receive instructionsas to how to set it up and transfer your text.<br />Email is an excellent marketing tool; it is inexpensive andit is fast. Use it to advertise your business by choosingyour email address carefully. Your website should containdifferent email addresses for different contact requests.For example, use </span><a href="mailto:info@yourdomain.com"><span style="color:#333300;">info@yourdomain.com</span></a><span style="color:#333300;"> for informationrequests, or </span><a href="mailto:sales@yourdomain.com"><span style="color:#333300;">sales@yourdomain.com</span></a><span style="color:#333300;"> for questions aboutsales. It's a good idea to set up one for the owner, suchas </span><a href="mailto:president@yourdomain.com"><span style="color:#333300;">president@yourdomain.com</span></a><span style="color:#333300;">. This presents your company ina personal, approachable light and insures that directcontact is provided.<br />Autoresponders are an effective and powerful marketingtool, allowing you to make contact with thousands ofpotential customers. This is an invaluable assetconsidering how many potential customers you usually havecontact with before you make an actual sale. Essentially,an autoresponser allows you to automate part of yourmarketing campaign.</span></p>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0tag:blogger.com,1999:blog-314972214516757749.post-6006039480897403982008-06-06T18:18:00.000-07:002008-09-21T22:44:19.252-07:00mGinger - Earn Money from your Mobile Phone<div align="justify"><span style="color:#330033;">mGinger is a program that allows you to earn money with your mobile phone and you don't have to spend a penny! Just as in a paid-email program, mGinger sends you ad messages to your mobile phone and pays you for allowing them to send you the messages. Unlike the paid email program, with mGinger you don't have to even care about reading the messages sent to you. </span><br /><span style="color:#330033;"></span><br /><span style="color:#330033;">You could set your timing preferences on when to receive the messages. On average, you could earn between 300 and 400 bucks per month-enough to pay your phone bills.?. However, with better referrals, you could earn as much as 1000 bucks and more.</span><br /><span style="color:#330033;"></span><br /><span style="color:#330033;">If you care to read the ads at all, you might find some stuff that are useful to you. The ads could even contain information about offers or events in your city which you aren't aware of yourself.</span><br /><span style="color:#330033;"></span><br /><a href="http://mginger.com/signup.html"><strong><span style="color:#330033;">Click here to sign up with mGinger</span></strong></a></div>TCPhttp://www.blogger.com/profile/08853259634434554932noreply@blogger.com0